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Privacy policy

At Lofina ApS ("Lofina" or "we"), we prioritize data security and confidentiality. This privacy policy outlines clear guidelines for how Lofina handles your personal information. The following explains how we use the personal information you provide when visiting our website or using various services on our site.

1. Data Controller and Contact Information

This website is operated and owned by:

Lofina ApS

c/o Shoebox A/S
Højgaardsvej 11
CVR. 27656250
Tlf. 61550035

2. Collection of Personal Information

You will always be informed when personal information about you is collected. The collected information may include your name, email address, home address, phone number, and similar identification information, as well as details about online purchases and your navigation on the website.

Information will be explicitly marked as voluntary or necessary for the desired action, such as completing a transaction in our webshop.

Personal information may be collected in the following instances:

- When you purchase goods online at
- When you subscribe to Lofina's newsletter
- When you participate in one of Lofina's competitions

Even if you use your email address in more than one of the above instances, your information will be collected and recorded in one place. This allows your information to be reused when you make purchases and prevents you from receiving the same marketing material from Lofina multiple times.

3. Use of Personal Information

Personal information is collected and used for the following purposes:

- Fulfillment of orders in our webshop
- Newsletter subscription
- Participation in competitions or other events
- Sending other marketing material, including event invitations and value codes
- Purchase history overview
- Other marketing initiatives

Please note that the use of your personal information for sending marketing material only occurs if you have given your explicit consent unless the law allows us to contact you without prior consent.

Lofina maintains statistics on which areas of the website our users visit and which products are preferred. This data does not contain personal information. The collected data is used to understand users' website usage, improve the site, and analyze how our users, as a group, use We cannot see where you come from or where you go on the Internet when you leave our site. Additionally, we collect information about the products our users, as a group, prefer. This information is also used to enhance the website. We do not sell or otherwise disclose information about our users' use and navigation on our website. We do not sell or disclose your purchase information to third parties.

4. Disclosure to Other Data Controllers

As a general rule, your personal information is not disclosed to a third party without your permission. However, information for the purpose of product delivery is passed on to the shipping company used by Lofina.

Under certain circumstances and according to the law, it may be necessary to disclose information to public authorities or the police. For example, information may be disclosed to the police in cases of suspected credit card fraud.

In the event of restructuring or the complete or partial sale of the company, any disclosure in such a connection will comply with the applicable legislation for the processing of personal information at any given time.

5. Assignment to Data Processors

Your personal information may be shared with Lofina's partners who provide services on Lofina's behalf, such as sending newsletters. These partners process personal information solely on behalf of Lofina and in accordance with Lofina's instructions.

6. Deletion of Personal Information

We delete your personal information when it is no longer needed for one or more of the purposes outlined in section 4 above. However, information may be processed and stored for a longer period in anonymized form.

7. Cookies

We use cookies on our website. You can learn more about the use of cookies in our Cookie Policy, which you can find here: [Insert link to cookie policy]

8. Security

We have implemented security measures to ensure that our internal procedures meet our high security standards. We strive to protect the quality and integrity of your personal information.

9. Your rights

You are entitled to access the information we process about you at any time, subject to certain legally mandated exceptions. You also have the right to object to the collection and further processing of your personal information. Additionally, you have the right to have your personal information corrected, deleted, or blocked according to the relevant regulations. You also have the right to receive information about yourself that you have provided to us and to have this information transmitted to another data controller (data portability).

10. Withdrawal of Consent
You can withdraw any consents you may have given at any time. We will then delete your information unless we can continue processing on another legal basis. If you wish to withdraw your consent, you can contact us at or phone +4561550035.

11. Links to Other Websites, etc.

Our website may contain links to other websites or integrated websites. We are not responsible for the content of other company websites or their practices regarding the collection of personal information. When visiting other websites, you are encouraged to read the owner's privacy policy and other relevant policies.

12. Changes to Information, etc.

If you want us to update, change, or delete personal information we have about you, wish to access the personal information processed about you, or have questions about the above guidelines, you can contact us at or phone 61550035. You can also write to us at the following address:

Lofina ApS
c/o Shoebox A/S
Højgaardsvej 11
8300 Odder

13. Complaints

If you wish to complain about the processing of your personal information, you can contact us via email, phone, or mail as indicated in section 14 above. You can also contact the Danish Data Protection Agency, Borgergade 28, 5th floor, 1300 Copenhagen K.